Social Media Manager | Real Estate Brand | Part-Time Remote – Philippines

We are not looking for someone to simply “post on social media.”

We are looking for a talented, experienced Social Media Manager based in the Philippines who understands how to turn great businesses, personalities, stories, expertise, and video content into social media that people actually want to watch, follow, share, and respond to.

We are a high-performing U.S. real estate organization with multiple related businesses and a strong existing brand. We are ready to significantly elevate our social media presence across platforms including:

• Instagram

• Facebook

• LinkedIn

• TikTok

• YouTube

• YouTube Shorts

• Other emerging platforms when strategically appropriate

Real estate industry experience is strongly preferred.

This is a part-time, long-term position for someone who wants to own social media strategy—not simply complete assigned posting tasks.

Help us build a social media ecosystem that increases:

Brand awareness.
Audience engagement.
Agent recruiting.
Consumer trust.
Real estate opportunities.
Community visibility.
Video reach.
Lead generation.

We want someone who understands that each platform has a different audience, algorithm, content style, and purpose.

What You’ll Do

You will help develop and execute our overall social media strategy.

Responsibilities may include:

• Create and manage a comprehensive social media content calendar

• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, TikTok, and YouTube

• Turn long-form content into multiple short-form pieces

• Identify strong hooks, titles, captions, thumbnails, and calls-to-action

• Help transform real estate knowledge into compelling educational and entertaining content

• Coordinate with our internal marketing team

• Review existing video and content assets and identify opportunities for repurposing

• Schedule and publish content

• Monitor comments, engagement, trends, and audience response

• Identify relevant trends without blindly chasing every trend

• Develop content ideas for agents, leadership, recruiting, listings, community, education, and company culture

• Track performance analytics

• Test different content styles and formats

• Recommend what we should do more of—and what we should stop doing

• Improve reach, watch time, engagement, followers, and conversion

• Build repeatable social media systems

• Help leadership understand what is actually producing results

• Stay current with platform changes and emerging social strategies

We Are Especially Interested in Someone Who Understands…

Short-Form Video

You understand:

• The first 1–3 seconds matter

• Strong hooks matter

• Retention matters

• Editing pace matters

• Captions matter

• Storytelling matters

• CTAs matter

Real Estate Content

You understand how to create content around:

• Buyers

• Sellers

• Homeowners

• Listings

• Local communities

• Market education

• Real estate agents

About Lonnie Bush Real Estate | LPT Realty

At Lonnie Bush Real Estate | LPT Realty, we believe agents succeed when they're supported with the right coaching, systems, technology, and opportunities.