Position: Senior Marketing Coordinator

Reports To: Owner & Managing Attorney

Employment Classification: Independent Contractor, Remote, Part-Time

Can you write a newsletter a busy real estate broker actually opens? Can you turn a closed transaction into an article that brings in the next one?

We are seeking a Senior Marketing Coordinator to own everything the firm writes at length — our email program, the blog and news content on our website, and our LinkedIn newsletter. You'll work closely with our Marketing & Multimedia Coordinator, who handles day-to-day graphic design and video editing.

WHAT WE OFFER

• Flexible remote contract work structure.

• A firm that invests in modern technology, AI-assisted workflows, and smart operations.

• The opportunity to develop an ongoing working relationship as the firm continues to grow, with a path to full-time hours.

WHAT YOU'LL DO

You will own email and editorial marketing strategy and oversight for the firm, including:

Email Marketing

• Plan, write, and send the firm's newsletter on a consistent monthly schedule.

• Build and maintain drip and nurture campaigns aimed at referral partners, prospective clients, and past clients.

• Write firm announcements.

• Own list management and segmentation: keeping audiences clean, separated, and current.

• Track and report on click rates, list growth, and deliverability, and change what isn't working.

Long-Form Website Content

• Write blog and news posts for the firm's website, published on a predictable cadence.

• Choose topics and target keywords that reach the people we want to reach — buyers, sellers, investors, and the agents who refer them.

LinkedIn Newsletter & Thought Leadership

• Write and publish the firm's LinkedIn newsletter.

• Ghostwrite thought-leadership content in the managing attorney's voice — commentary on market conditions, transaction trends, and what parties to a deal actually need to know.

Editorial Standards

• Own the firm's voice and style guide. It governs everything the firm publishes, including social captions written by others — you set the standard, they follow it.

• Build and maintain the library of attorney-approved language, so recurring content clears review faster over time.

• Identify which long-form pieces should be adapted for social, and supply the key messages for that adaptation. Someone else builds the post; you decide what it needs to say.

Referral Partner & Client Communications

• Write the communications that keep referral partners — primarily real estate agents and brokerages — engaged between deals: partner-facing newsletters, spotlights, and co-marketing copy.

• Write the templated client-facing communications that surround a transaction — welcome and onboarding sequences, milestone updates, closing follow-ups, and review requests.

• Maintain the firm's referral source tracker, logging partners, activity, and status.

Compliance

• Route everything you write through brand review and attorney approval before it publishes or sends.

• Flag anything that edges toward a guarantee, a testimonial, a claim about results, or legal advice — before it goes out, not after.

WHO YOU ARE

The statements below describe the person we're looking for:

• You are, first and foremost, a strong writer. You can be clear without being bland and professional without being stiff.

• You can write in someone else's voice convincingly, and you're comfortable being a ghostwriter rather than having a byline.

• You've written in a regulated industry — legal, financial services, healthcare, insurance — or you can show us you understand why that's different.

• You understand that in a law firm, the review process isn't bureaucracy. You'd rather hold a post than publish something that creates a problem.

• You can hold a publishing schedule without being chased, and you plan far enough ahead that a slow approval doesn't derail the month.

• You're comfortable setting a standard for other people's writing without needing to rewrite it yourself.

• You're comfortable with AI-assisted drafting as a tool, and equally comfortable explaining where you didn't use it and why.

• You bring topic ideas rather than waiting to be assigned them.

This role is not a fit if you:

• Are looking for a general marketing role, or want to own social media strategy and publishing.

• Need a detailed brief for every piece, or extensive supervision to hit a deadline.

• Are uncomfortable writing about a subject you'll need to research first.

• Find approval workflows frustrating rather than sensible.

• Would submit AI-generated work as your own without disclosure or meaningful editing.

QUALIFICATIONS

• 3+ years writing professionally — content marketing, copywriting, journalism, or communications.

• Demonstrated experience running an email program end to end, including newsletters and nurture or drip campaigns, with results you can speak to.

• Experience writing for a regulated or professional-services industry; legal or real estate experience strongly preferred.

• Working knowledge of SEO as it applies to content — topic selection, search intent, and on-page fundamentals. You don't need to be technical.

• Comfortable operating inside an email platform and CRM (HubSpot, Mailchimp, Constant Contact, or similar).

• Experience writing or maintaining a style guide, or otherwise setting editorial standards others follow.

• Excellent editorial judgment, including the discipline to cut your own work.

• Writing samples required.

We’re Vellum Law – a boutique real estate transactional firm based in Boca Raton, Florida, licensed in four states and growing. We do one thing: complex, high-value real estate transactions. No bureaucracy. No unnecessary meetings. Just high-quality legal work and the kind of client service that earns referrals.

Equal Opportunity & Employment Policy

Vellum Law PLLC is an equal-opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on merit, qualifications, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.