Meta Power Solutions (MPS) manufactures and sells transformers, switchgear, and switchboards, and offers energy as a service. We are based in Palm Beach Gardens, FL, and growing very quickly.

Paid media is a key driver of our pipeline. We invest significantly across Google, Bing, and LinkedIn to generate inbound leads. Your goal is to grow both valid leads (inbound requests concerning a project, not vendor, supplier, or general inquiries) and opportunities (valid leads where the customer provides enough information for a quote). We expect our investment to grow as we refine our approach. Salesforce is becoming our source of truth and feeds Google Ads, and we also use WhatConverts and GA4. As we grow, we are building our in-house digital capability, and this role will take ownership of paid media.

Why Join Us

• We are growing rapidly. Demand is outpacing our current approach, and you will help decide how we scale.

• Real ownership. You will own paid media across Google, Bing, and LinkedIn, with a significant and growing budget.

• Direct access to leadership. You will report to the CMO and work with a small, senior team where your work is visible and shapes decisions.

• Advanced tools. Claude is connected to our core systems, and a dedicated technical lead supports Salesforce and AI, so your time goes to strategy and results, not manual data pulls.

• Room to build. We are a startup-style company with no established playbook. You will create it, make decisions with incomplete information, and shape this role as you learn the business.

The Role

You will own how MPS turns ad dollars into valid leads and opportunities. This is a hands-on role: you will analyze the data, implement the right tactics, track what happens, and keep optimizing. You will audit what is working today and then take ownership of paid media. You will work with a small marketing team (CMO, Marketing Director, Designer, Videographer) and guide our outside SEO specialists.

We expect results quickly. You will be expected to deliver:

• Lower cost per valid lead and cost per opportunity at equal or higher spend.

• Salesforce data reliably feeding Google and Bing, with reporting that ties spend to pipeline and revenue.

• A documented paid media playbook and a clear roadmap for what to build next.

• Build and own the paid media strategy and budget allocation across Google, Bing, and LinkedIn against valid lead, opportunity, and revenue goals, forecast and pace spend against cost-per-lead targets, and make the case for scaling spend as results warrant.

• Increase the share of inbound leads that are valid leads by improving targeting and filtering out spam and junk leads.

• Manage campaign builds, bidding, keywords, audiences, creative testing, and optimization hands-on.

• Own the strategy for the lead-to-opportunity feedback loop, where Salesforce data feeds Google Ads and Bing, working with our technical lead who handles the build.

• Own WhatConverts and GA4 tracking and report on cost per valid lead and cost per opportunity, using Claude and our connected systems to analyze performance and act on it.

• Develop and A/B test landing page content and layout using AI, and partner with the Designer and Videographer on ad creative as needed.

• Document processes and playbooks so paid media runs reliably as we scale.

• Integrate paid media and SEO strategy by sharing keyword and conversion data with our outside SEO specialists, and grow into ownership of SEO over time while paid media remains the priority. Identify new channels and audiences, and recommend when to add tools, contractors, or headcount.

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 6+ years in B2B paid media, including hands-on ownership of Google Ads and Microsoft Ads at significant monthly budgets.

• Track record of building or substantially improving a paid media program, with measurable gains in performance and efficiency, such as lower cost per lead, higher lead quality, and ad spend tied to sales outcomes, not only running campaigns.

• Experience in a startup or high-growth environment, comfortable with ambiguity, changing priorities, and no established playbook.

• Hands-on and data-driven: you dive into the data, decide what to change, implement it yourself, track the results, and keep adjusting.

• Comfortable using AI tools such as Claude. Curiosity and willingness to learn matter more than prior expertise.

Nice to Have

• Demonstrated experience using AI tools such as Claude to independently produce analysis, documents, and content, including landing page copy and layout.

• Proficiency in Salesforce or a similar CRM, including using CRM data and reports to evaluate lead quality, track opportunities, and feed conversion data back into ad platforms.

• Experience with long sales cycles and high-ticket products, ideally in industrial, electrical, energy, or construction.

• LinkedIn Ads experience and Google Ads or Microsoft Advertising certifications.

Details

• Reports to: CMO

• Location: On-site at our office in Palm Beach Gardens, FL

• Competitive compensation and benefits

Work Environment and Physical Requirements

This role works in a standard office environment. The requirements below describe what is needed to perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Work on a computer, including keyboard and mouse use, and with standard office software for extended periods.

• Remain at a workstation, seated or standing, for extended periods.

• Answer, make, and manage phone calls, and take part in video meetings.

• Communicate with team members, leadership, vendors, and outside partners, in person, by phone, and virtually.

• Operate standard office equipment, such as phones, printers, copiers, and scanners.

• Lift, carry, and move office equipment and supplies weighing up to 20 pounds.

• Review, analyze, and interpret detailed data, reports, and advertising platform dashboards.

• Move within the office to attend meetings and collaborate with colleagues.

Equal Opportunity Employer

Meta Power Solutions is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities during the application process and in employment. If you need an accommodation to apply or interview, please contact us at [HR email or phone] and we will work with you.

Meta Power Solutions is a leading manufacturer of oil-filled power and distribution transformers, low-voltage switchboards, medium-voltage switchgear, and containerized substations in North America. We design and build all of our own products in-house. The industries we serve include utilities, data centers, oil and gas, commercial construction, solar, and bitcoin mining.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance