The Sales Manager is responsible for driving the firm’s growth through strategic relationship-building, sales leadership, and client experience excellence. This role not only focuses on developing referral partnerships and converting prospective clients into retained clients but also serves as the leader of the client relations and sales function, ensuring consistent execution of processes, training, and performance across the team.

The Sales Manager maintains relationships with referral sources through outreach, networking events, and follow-up campaigns, while clearly communicating the firm’s values and culture. A key responsibility is converting prospective new clients through effective sales conversations and follow-up strategies, including ongoing Care Calls with former clients to strengthen long-term relationships.

In addition, this role is accountable for coaching and developing team members, refining sales processes, and using data-driven insights to improve conversion rates and client experience. The Sales Player Coach partners with firm leadership to implement growth strategies, enhance systems, and ensure alignment with overall business objectives.

NOTE: This position will earn both a yearly salary plus monthly incentives. This position will need to be able to work out of any of our three offices: Little Canada, Wayzata, and Burnsville (mileage will be reimbursed).

Sales Responsibilities

• Conduct sales conversations with prospective new clients (PNCs) to sell legal services and follow up if they did not hire.

• Input and maintain data integrity in CRM.

• Get to know VIP contacts on a personal level to assist the team in meeting their needs and curating custom gifts.

Leadership & Team Oversight

• Serve as the team lead for Client Relations/Sales, providing direction, accountability, and support to ensure KPIs are met or exceeded.

• Coach, mentor, and train junior team members on sales techniques, relationship-building strategies, and CRM best practices.

• Conduct regular 1:1 meetings, call reviews, and performance feedback sessions to improve individual and team effectiveness.

• Partner with leadership to develop, refine, and implement sales training.

• Assist in onboarding new team members, ensuring consistency in messaging, process, and client experience.

Accountability & Performance Management

• Track and maintain metrics for leadership regarding conversions, show rates, referral performance, and other KPIs.

• Hold self and team accountable for meeting sales goals, activity benchmarks, and quality standards.

• Monitor CRM usage and ensure team-wide data accuracy and compliance.

• Ensure all sales activities align with firm values, compliance standards, and client experience expectations.

Client Experience & Retention Leadership

• Oversee and optimize the client Care Call strategy and implementation, ensuring consistency across the team.

• Step in to handle high-value, sensitive, or complex client relationships as needed.

• Ensure a high-quality, consistent client experience from initial contact through retention and rehire.

Business Development

• Nurture professional contacts to develop and grow the firm’s referral network and increase quality referrals.

• Potentially speak at marketing events.

• Develop Care Navigation Program.

• An AAS 2-year degree from a college or university is required, but a 4-year degree is preferred.

• 3+ years of experience leading teams in sales or development.

• Experience in training junior sales personnel on how to improve.

• Experience with CRM.

• Exceptional communication and presentation skills, written and verbal, to express technical and non-technical concepts clearly and concisely.

• Excellent organizational skills to meet goals and set priorities.

• Proactive, organized, and able to handle work in stressful and uncertain environments.

Safe Harbor Estate Law helps MN and WI families protect what matters most through estate planning, elder law, asset protection, Medicaid planning, probate, and related services. Our culture is guided by five core values:

• Caring: We treat every person with respect and kindness and seek to add value in every interaction.

• Integrity: We earn trust through integrity & quality..

• Legacy: We believe every person has a unique purpose and the ability to make a lasting impact.

• Family: We value communication, teamwork, unity, and long-term relationships

• Growth: We invest in ongoing learning and a better future

Benefits

• Medical, dental, and vision insurance with 90% employer-paid coverage for employees and their families

• 100% employer-paid life and disability insurance

• 401(k)

• Paid time off and paid holidays

• Wellness reimbursement

• Home-office reimbursement

• Flexible scheduling

• Team-building activities and firm celebrations

• $1,000 sign-on bonus