Join One of Atlantic Canada's Leading Digital Marketing Agencies

At JAC, we create marketing strategies that deliver measurable business results.

For more than 18 years, our team has helped organizations across Canada grow through digital marketing, branding, website development, advertising, and technology. From healthcare and tourism to economic development, retail, and nonprofit organizations, we work with clients that challenge us to think differently every day.

We are looking for a Performance Marketing Specialist who is passionate about digital advertising, lead generation, analytics, and continuous optimization.

About the Role

As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing digital advertising campaigns that generate measurable results for clients. Working alongside our creative, media, development, and strategy teams, you will help build campaigns that drive leads, increase conversions, and maximize return on investment. If you enjoy analyzing data as much as developing strategy, this role is for you.

• Develop and manage Google Ads and Meta advertising campaigns
• Plan and execute lead generation strategies across multiple digital channels
• Monitor campaign performance and continually optimize for improved results
• Configure and manage conversion tracking using Google Analytics 4 and Google Tag Manager
• Conduct keyword research, audience analysis, and competitor research
• Work with our creative team to develop effective advertising assets and landing page recommendations
• Analyze campaign performance and prepare client reports with actionable recommendations
• Identify opportunities to improve conversion rates and overall campaign performance
• Stay current with changes across digital advertising platforms and emerging marketing technologies
• Contribute ideas that help strengthen client marketing strategies

• Minimum three years of experience in digital marketing or paid advertising
• Experience managing Google Ads and Meta advertising campaigns
• Strong understanding of Google Analytics 4
• Experience with lead generation and conversion-focused campaigns
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills
• Highly organized with the ability to manage multiple projects
• Google Ads or Meta certifications are considered an asset

What We're Looking For

You are naturally curious, detail-oriented, and committed to continuous learning. You take pride in delivering measurable results and understand that successful marketing is built on strategy, analysis, and optimization.

Why Work at JAC?

• Work with an award-winning team recognized internationally for creative and technical excellence.
• Collaborate on exciting projects across Canada and North America.
• Be part of a culture that values innovation, creativity, and continuous learning.
• Work alongside experts in design, marketing, development, AI, video production, and strategy.
• Opportunities for professional growth and career advancement.