The agents people remember have someone behind them who remembers everything.

Laura Bertolacci is the kind of leader a room turns toward. She is warm, generous, and genuinely curious about people, and she brings her whole heart to her work. It is why her clients return and refer their friends. Over four decades, she has built one of the most respected names on the San Francisco Peninsula, and in 2023 she was the #1 agent overall for Redwood City and San Carlos sales.

Laura understands that exceptional service is never a solo effort. For nearly three decades, her longtime assistant has stood beside her with loyalty and care, a legacy that speaks to the kind of leader Laura is. This next chapter calls for a professional who has mastered this work and is ready for a role worthy of it. Laura’s team members stay for years, and this seat comes with a proud legacy to carry forward.

The Culture

Laura leads a warm, family-oriented business serving a high-net-worth luxury clientele. White-glove service is the standard. Each home is prepared with care, because every seller is readying it for the next buyer’s new chapter. The person in this role is recognized as a true partner. Their contribution is seen, valued, and appreciated. Laura’s business is growing on a strong foundation. Established systems are in place, and this role brings them to life each day. As the business evolves, those systems evolve too, guided by someone with the insight to refine them.

The Role

This role is the professional extension of Laura herself. Wherever she cannot be, you represent her standard, her warmth, and her attention to detail. When you show up, Laura shows up.

You serve as Laura’s executive partner and the operational center of her business. You understand her priorities for the day, the month, and the year ahead. You protect her time, prepare her for what is next, and ensure her attention stays where it matters most. Laura leads every client relationship and negotiation, and you make sure she enters each one fully prepared.

You also serve as the bridge between Laura and the brokerage’s in-office transaction and listing coordinators, who manage contracts and offer preparation. Their support adds another layer of expertise, while you oversee each transaction from start to close and keep Laura informed throughout.

We Know You

• You see the full picture and manage every detail within it, with follow-through as one of your greatest strengths

• You represent your leader as she would represent herself, and clients feel her care through you

• You lead people, projects, and processes naturally, with or without a title

• You find genuine satisfaction in well-run systems and consistent execution

• You recognize what can be improved during busy seasons and use quieter periods to implement better solutions, with good judgment about timing

• You embrace technology, including AI, to work more efficiently

• You are resourceful and solution-oriented, and you know when to ask for guidance

• You are composed under pressure, adaptable, and steady through demanding days

• You are emotionally mature, discreet, and polished with a high-net-worth clientele

• You lead with integrity and value a healthy balance between work and life

• Colleagues describe you as a pleasure to work with, and as someone whose support made a lasting difference

Key responsibilities include:

• Managing Laura’s calendar, priorities, and inbox, flagging what matters and escalating anything urgent

• Overseeing each transaction with consistent follow-up and clear communication among all parties

• Coordinating the inspection process and organizing repair requests for Laura’s review

• Attending weekly broker tours on Laura’s behalf and reporting on new and upcoming inventory

• Planning open houses, assigning hosting agents, and sharing feedback with Laura

• Leading client appreciation efforts that keep past and current clients connected

• Managing vendor relationships, invoicing, and billing

• Maintaining detailed seller property profiles in Top Producer

• Upholding and improving the SOPs and checklists that keep the business running smoothly

• 3+ years of luxury listing support, including executive-level support for a top-producing agent

• Active California Real Estate License in good standing

• Proficiency in Top Producer CRM (required)

• Strong command of real estate fundamentals, including MLS, escrow, disclosures, inspections, and listing timelines

• Experience coordinating open houses and attending broker tours on behalf of a lead agent

• Proven ability to coordinate people, vendors, and projects, including work alongside transaction and listing coordinators

• Experience managing an executive’s calendar, inbox, and communication

• Experience with vendor invoicing and billing

• A record of building and improving systems, SOPs, and workflows

• An exceptional standard for presentation and detail

• Confidence with workflow tools and AI

• Discretion with confidential client and financial information

• A reliable vehicle, valid driver’s license, and current auto insurance

Nice to Have

• Experience with Brokermint and Glide

• An active real estate license

• Proficiency in Top Producer CRM (required)

• Strong command of real estate fundamentals, including MLS, escrow, disclosures, inspections, and listing timelines

• Experience coordinating open houses and attending broker tours on behalf of a lead agent

• Proven ability to coordinate people, vendors, and projects, including work alongside transaction and listing coordinators

• Experience managing an executive’s calendar, inbox, and communication

• Experience with vendor invoicing and billing

• A record of building and improving systems, SOPs, and workflows

• An exceptional standard for presentation and detail

• Confidence with workflow tools and AI

• Discretion with confidential client and financial information

• A reliable vehicle, valid driver’s license, and current auto insurance

• Experience with Brokermint and Glide

About Laura Bertolacci

For more than 40 years, Laura Bertolacci has guided families across the San Francisco Peninsula through some of the most meaningful moves of their lives. A top Producing Realtor, Laura has built one of the most respected names in the region and was the #1 agent overall for Redwood City and San Carlos sales in 2023.

Her business is built on relationships. Most clients come through referrals or return to work with her again, drawn by her market knowledge, skilled negotiation, and genuine care. Every listing receives the same white-glove standard, from preparation and presentation to the final close.

A lifelong Peninsula resident, Laura serves the community where she raised her family. Her team is warm, family-oriented, and committed to doing things the right way, and team members are valued as true partners who stay for years.