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National Sales Manager

Modern Law PLLC • Phoenix, AZ, US

Posted 8 hours ago

Sales Manager and Trainer

Modern Law is Arizona’s largest and fastest-growing family law firm, with six offices across the Phoenix metro and Tucson. We need a Sales Manager and Trainer to lead and develop the client advocate team that turns calls and consultations into clients.

The clients we serve are often going through the hardest time of their lives. We need someone who can teach a team and develop a program that can handle the hundreds of calls we get each week.

What You’ll Do

  • Coach and train our intake team on calls, follow-up, and closing

  • Build a training program that supports the growth and scaling nature of the firm

  • Review calls and consultations and give direct, specific feedback

  • Track conversion rates and use the numbers to fix what isn’t working

  • Work with marketing to improve lead quality and follow-up

What You’ll Do

Build the sales system

  • Design a repeatable sales process, from first contact to signed retainer, that works the same way in every office

  • Document it: playbooks, call guides, follow-up sequences, objection handling, and handoff steps, written so a new hire in a new market can follow them without you in the room

  • Set the standards for response time, follow-up, and conversion, and build the reporting to track them

  • Choose and set up the tools, CRM workflows, and automations that let the team handle more leads without adding headcount at the same rate

  • Make the system flexible enough to cover new practice areas, like estate planning and probate, and new states with different rules

Prepare For Growth

  • Build a plan to launch sales in new markets, in Arizona and in other states, including personnel, training, and targets for the first 90 days

  • Create a hiring profile and interview process for sales and intake roles so we hire the right people as we grow

  • Train future sales leads who can run the system in their own markets

Train & Coach The Team

  • Run onboarding so new hires are taking calls with confidence within their first few weeks

  • Listen to calls and consultations every week and give direct, specific feedback

  • Hold regular one-on-ones and role-play sessions

  • Teach the team where the line is between explaining our services and giving legal advice, and hold them to it

Track Results

  • Report weekly on lead volume, consults booked, show rate, retainers signed, and revenue per lead, by office and by source

  • Find where leads drop off and fix the process, not just the person

  • Set team and individual targets and hold people accountable

Work Across the Firm

  • Work with marketing on which lead sources produce retained clients

  • Coordinate with attorneys so the handoff from sale to case is smooth

What You Bring

Required

  • At least five years in sales, with at least three years managing and training a sales team

  • Experience building a sales process from scratch, including the playbooks, training, and reporting, not just running one someone else built

  • A track record of improving a team’s close rate, with numbers to show it

  • Experience hiring and developing sales reps who went on to perform without you

  • Strong working knowledge of CRMs, call tracking, and sales reporting, and comfort building dashboards and reading the data

  • Clear, calm communication, especially with people under stress

  • Strong writing skills, since you’ll be documenting the system for others to follow

Preferred

  • Experience scaling sales across multiple offices or launching in new markets

  • Background in legal, medical, financial, or other high-ticket consultative sales where the buyer is making an emotional decision

  • Experience with legal intake software or automation tools

  • Experience training managers, not just reps

Who You Are

  • You’d rather build something that runs without you than be the person everyone depends on

  • You fix the process before you blame the person

  • You can lead with empathy and still hold a team to its numbers

  • You’re comfortable with change and can build while the firm is growing

Compensation

$110,000 yearly

Modern Law is a launchpad for ambitious professionals. You’ll join a collaborative, supportive team with the autonomy to run your practice your way—no micromanaging, just real trust.

We have more high-quality work than you can handle, so you can focus on advocacy, not client hunting. And our flexible billable requirements adapt to your goals—whether you want to maximize income or maintain balance, we’ll back your definition of success.

Here, you bring the drive. We provide the rocket fuel.

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