
Marketing & Public Relations Manager
Johnson & Wilson Companies • Charleston, SC, US
Posted 3 hours ago
Description
Johnson & Wilson is a growing family of companies specializing in real estate, development, title services, construction, affordable housing, education, and emerging technology. We are seeking a creative, energetic, and results-driven Marketing & Public Relations Manager to help elevate our brands, increase visibility, generate leads, and secure meaningful media exposure. This IS NOT a remote position.
This is a hands-on role for someone who enjoys both strategy and execution. We are not seeking someone who simply manages outside vendors. We need a marketing professional who can personally create campaigns, manage advertising, produce content, build relationships with the media, and help drive measurable business growth.
The Marketing & Public Relations Manager will oversee marketing, communications, branding, digital advertising, public relations, and lead generation efforts across multiple affiliated companies and initiatives.
The ideal candidate is highly organized, creative, tech-savvy, and understands how to generate awareness, engagement, and leads through a combination of digital marketing, public relations, and content creation.
Responsibilities
Public Relations & Media Outreach
- Write and distribute press releases
- Build relationships with local, regional, and national media
- Pitch stories to journalists, magazines, podcasts, television, and radio outlets
- Secure media coverage and speaking opportunities
- Identify award, recognition, and publicity opportunities
- Coordinate interviews, community outreach, and public appearances
Digital & Print Advertising & Lead Generation
- Create, manage, and optimize Meta (Facebook and Instagram) advertising campaigns
- Create, manage, and optimize Google Ads campaigns
- Develop retargeting and remarketing campaigns
- Track campaign performance and return on investment
- Build and improve lead-generation funnels
- Support recruiting, business development, and customer acquisition efforts
Social Media Marketing
- Create and execute content calendars
- Develop engaging social media content across multiple brands
- Be in direct communication with current social media contacts
- Create graphics, videos, reels, and promotional materials
- Grow social media audiences organically and through paid campaigns
- Monitor engagement and respond to opportunities for community interaction
Website Management & SEO
- Update and maintain company websites
- Create and optimize landing pages
- Improve search engine optimization (SEO)
- Monitor website analytics and traffic
- Improve online visibility and search rankings
- Manage Google Business Profiles and related digital assets
Brand Management
- Ensure consistent branding across all companies and platforms
- Develop and design marketing materials, brochures, presentations, and promotional assets
- Support company events, sponsorships, and community initiatives
- Assist with marketing campaigns for real estate, construction, title, education, technology, and nonprofit initiatives
Email & CRM Marketing
- Create and manage email marketing campaigns
- Develop automated follow-up and nurture campaigns
- Assist with database marketing and client re-engagement efforts
- Support customer relationship management initiatives
Qualifications
Required
- Experience in marketing, communications, public relations, and digital advertising
- Strong written and verbal communication skills
- Experience in creating content and graphic design
- Experience with Meta Ads and Google Ads
- Experience with retargeting and remarketing campaigns
- Experience updating and managing websites
- Understanding of SEO best practices
- Strong organizational and project management skills
- Ability to manage multiple projects and brands simultaneously
- Proficiency with Canva and marketing design tools
- Tech and Computer Engineering are a plus
Compensation
$18 - $25/hour
About Johnson & Wilson Companies
Johnson & Wilson Family Companies combines real estate, construction, development, title, mortgage, education, and investment for a boutique suite of offerings, making the transaction seamless for all clients.
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