Social Media Strategy and Community Engagement

• Develop and Execute Social Media Strategy: Build and implement a strategic social media plan that aligns with company objectives to drive brand awareness and engage investors.
• Content Creation and Posting: Create, schedule, and manage content across platforms including Instagram, LinkedIn, Twitter, Facebook, Tick Tock and YouTube.
• Audience Segmentation and Growth: Tailor content to key audience segments, leveraging analytics to identify the best ways to engage each.
• Community Engagement: Regularly interact with followers, respond to messages, and address comments to foster community trust and credibility.
• Influencer Partnerships: Establish relationships with industry influencers, professionals, and thought leaders to expand brand reach.
• B-roll Content: Develop 30-60 second b-roll videos that introduce yourself and transition to specific topic discussions, aiming for shorts that link to long-form YouTube videos with calls to action.

Content Creation and Brand Consistency

• Design and Create Visual Content: Produce engaging graphics, videos, and marketing templates using tools like Canva and Adobe Suite; collaborate with freelancers as needed.
• Maintain a Content Calendar: Plan a calendar for blogs, videos, infographics, and user-generated content, ensuring timely and relevant posting.
• Develop Branded Materials: Design monthly highlights of agents and “Meet the Team” posts; create templates for agent introductions and highlights on social media.
• Property and Event Marketing: Ensure marketing of all properties and upcoming events with a posting frequency of three times per day, aiming to schedule one week in advance.
• Event Flyers and Bios: Create and update event flyers on Eventbrite, ensuring guest speakers and team members are represented, along with a link in the bio.

Campaign Development and Analytics

• Plan and Launch Social Media Campaigns: Execute both organic and paid campaigns, including Facebook and LinkedIn Ads, to drive leads and attract investors.
• Analytics and A/B Testing: Monitor campaign performance, conduct A/B testing, and provide data-driven recommendations to optimize future campaigns.
• KPI Tracking and Reporting: Use tools like Hootsuite, Buffer, or Sprout Social to monitor engagement and generate monthly performance reports.
• Performance Optimization: Implement strategies to enhance lead generation and engagement based on analytics; create KPIs for measuring campaign success and lead quality.

CRM, Database, and Marketing Funnels

• Manage CRM Systems and Database Segmentation: Ensure database quality, data segregation, and integration; support SMS, email, and ringless voicemail (RVM) campaigns.
• Funnel Creation and Management: Build and optimize lead generation funnels, overseeing campaign workflows, processes, and integration with platforms like Follow Up Boss (FUB) and Go High Level.
• Automated Outreach Campaigns: Develop and manage SMS, email, and re-blast campaigns for lead generation, while tracking response and engagement metrics.

Website, Landing Pages, and SEO Management

• Website Optimization: Oversee website designs, updates and ensure content is SEO-optimized for relevance and visibility; develop and manage landing pages to support campaigns.
• Event Funnels: Create and manage event funnels on Eventbrite, capturing registrant details and integrating with FUB for effective follow-up.

Event Marketing and Support

• Event Promotion: Support events by creating Eventbrite listings, coordinating guest speakers, and designing engaging promotional flyers.
• Community Platform and Group Management: Oversee event promotion on platforms like Skool, coordinating social media group activities, and adding team members to Facebook groups.
• Capture and Utilize Event Data: Gather registrants' names, emails, and phone numbers for lead generation and CRM integration.

Paid Advertising and Lead Generation

• Manage Paid Campaigns: Lead PPC campaigns on Facebook and Google to attract targeted leads, tracking campaign performance and costs.
• Optimize Lead Sources: Evaluate lead sources, ensuring quality and relevance; implement tools for lead capture and automated responses.

Video Content and B-roll Creation

• B-roll and Short & LongForm Video: Develop a “Man on the Ground Report” b-roll featuring clips from events, client interactions, tours, and interviews.
• Video Titles and Captions: Utilize captivating titles, such as “Real Estate & Tech Entrepreneur,” and captions to emphasize areas of expertise (e.g., “Problem Solver,” “Developer,” “Top Realtor”).
• YouTube Setup and Management: Establish branded YouTube channels for personal and team accounts; create short video intros and promotional clips with calls to action for YouTube content.

Marketing Materials and Cross-Departmental Support

• Develop Branded Content: Design templates for newsletters, holiday greetings, event promotions, open house announcements, and social media posts.
• Internal Collaboration: Work with agents to curate top content, including intros, expertise highlights, and client instructions.
• Public Relations Support: Assist investor relations and capital-raising campaigns, using social media to support visibility and PR efforts.

Project Management and Administrative Duties

• Task Scheduling and Review: Plan content and tasks a week in advance; conduct a daily review to ensure outstanding tasks and messages are addressed.
• Tool and Platform Integration: Use tools such as Zapier for automation and integrate social media platforms, websites, and Eventbrite with CRM.
• Video and Document Management: Identify tools to download videos from various accounts; maintain organized files for marketing materials and event recordings.
• Team Highlight Initiative: Implement monthly agent highlights, incorporating provided templates and past examples.

Key Tasks and Initial 90-Day Objectives

30-Day Objectives

• Conduct a social media audit and identify key areas for engagement and content improvements.
• Propose a content calendar focused on investor education and real estate insights.
• Establish tracking metrics and KPIs for social media and paid campaigns.

60-Day Objectives

• Launch a lead-generation campaign, such as a video series on real estate trends, or Q&A sessions with experts.
• Strengthen community presence through regular interactions and influencer outreach.
• Implement an ad campaign to attract new investors, tracking results for optimization.

90-Day Objectives

• Conduct a quarterly social media performance review, identifying strengths and areas for improvement.
• Optimize lead generation and engagement strategies based on analytics, aligning with larger business goals.
• Collaborate with marketing to enhance content and PR strategies supporting capital-raising initiatives.

Sample Daily Schedule

• 8:00 AM - 8:30 AM: Morning Review – Check new leads, and messages, review social, prepare for training, and media engagement, and respond to urgent inquiries.
• 8:30 AM - 10:30 AM: Content Creation – Draft and schedule social media posts; plan content for upcoming campaigns and check daily postings.
• 10:30 AM - 11:30 AM: Community Engagement – Interact with followers, foster influencer connections, and monitor brand mentions.
• 12:30 PM - 2:00 PM: Analytics – Review metrics, prepare performance reports, and identify actionable insights.
• 2:00 PM - 3:00 PM: Campaign Strategy – Brainstorm and plan upcoming campaigns with the marketing team.
• 3:00 PM - 4:00 PM: Daily Review – Address any pending messages or tasks, and organize materials for the next day.

• Experience: Min of 2 years as a Social Media Manager or Marketing Consultant. Proven successful track record within real estate or finance company.
• Education: Bachelor’s degree or equivalent experience.
• Technical Skills: Proficiency in CRM systems, social media management tools (Hootsuite, Buffer), Canva, Adobe Suite, webinar management, and video editing.
• Analytical Skills: Ability to conduct A/B testing, analyze campaign results, and make data-driven recommendations.
• Project Management: Strong organizational skills and ability to manage multiple projects; attention to detail.
• Public Relations Knowledge: Experience with CRM, CSM, digital PR, and familiarity with market trends in real estate.