Marketing Director

Dwello Mortgage AdvisorsAsheville, NC, US

Posted 11 hours ago

Position Summary

The Marketing Director leads Dwello's brand, content, campaigns, events, and educational platform at a mini-mortgage-company level. The role converts business objectives into a coherent market presence and equips teams and partners with differentiated, compliant growth tools.

Brand and content leadership

  • Own Dwello's identity, voice, messaging, visual standards, and brand assets.

  • Lead content strategy for consumers, Realtors, builders, investors, homeowners, and past clients.

  • Direct social, email, video, print, web, photography, and storytelling production.

  • Assist Loan Officers with personal marketing endeavors.

Campaigns, events and education

  • Develop integrated campaigns and the creative content used in Candid lifecycle programs.

  • Plan classes, workshops, community initiatives, sponsorships, and large-scale events.

  • Create training decks, class collateral, invitations, signage, programs and co-branded materials.

  • Coordinate event logistics and marketing department budgeting with the Executive Assistant.

Brand experience and measurement

  • Own gifts, swag, branded materials, and vendor relationships.

  • Maintain marketing calendar, project management, performance reporting, and campaign learning in conjunction with the Executive Assistant

  • Partner with the Production Manager on automation delivery while retaining ownership of content and brand quality.

Service-Level Expectations

  • Acknowledge routine requests within one business day.

  • Standard approved deliverable within three to five business days.

  • Class/training collateral finalized five business days before delivery.

  • Event plan 45-60 days in advance; major events 90+ days.

Key Performance Indicators

  • Brand consistency and content cadence.

  • Campaign engagement and lead influence.

  • Event attendance, partner participation, and follow-up.

  • Delivery against marketing calendar.

  • Partner and team satisfaction with marketing support.

  • Works within defined budget allowance for marketing activities/events

Role Boundaries

  • Does not own Candid technical administration or loan-level data integrity.

  • Does not perform routine file communication, document collection, or operational follow-up.

  • Does not accept incomplete requests without resetting scope, priority, and deadline.

Core Competencies

  • Clear written and verbal communication.

  • Ownership, urgency and reliable follow-through.

  • Sound judgment and appropriate escalation.

  • Accurate system documentation and compliance discipline.

  • Collaboration across sales, operations, and external partners.

  • Commitment to velocity paired with quality.

Compensation

$50,000

Dwello Mortgage Advisors is a high-performing, relationship-driven mortgage team built on trust, service, and results. With over a billion dollars in funded loan volume, we combine deep expertise with a genuine commitment to helping clients and partners succeed.

We operate with a team-first mindset, strong communication, and shared accountability. It’s a fast-paced environment, but we keep things organized, solutions-focused, and low drama. Challenges are met with action, not excuses.

We’re forward-thinking by nature—constantly improving, adapting, and stepping in wherever needed. No job is too small when it comes to delivering a great experience.

We’re growing with expanded resources, innovative products, and a forward-thinking approach.

If you take pride in your work and want to be part of a team that values people, performance, and progress, you’ll fit right in.

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