Marketing Analyst

Lima Charlie INCRemote

Posted 3 days ago

Lima Charlie Inc. (LCI) is looking for a strategic, creative, research-driven Marketing Assistant with 4-6 years of experience to support the Marketing Team Lead with market research, social listening, LinkedIn outreach, lead follow-up, content, and website support. This person should think ahead, connect the dots across research and outreach, and bring fresh creative ideas, not just execute tasks. Remote from Mexico, supporting a U.S.-based team.

Research & Market Analysis

  • Research LCI's industries (disaster response, emergency housing, government contracting, and related verticals) and track competitor activity and trends.

  • Monitor FEMA/emergency disaster updates and turn them into marketing insights.

Social Listening

  • Monitor social media and online conversations for brand mentions, sentiment, and industry trends.

  • Turn findings into clear recommendations for content and outreach.


LinkedIn Outreach

  • Identify and connect with relevant contacts (agencies, target accounts) on LinkedIn.

  • Draft personalized outreach messages and maintain an active, engaging presence.

Lead Funnel Follow-Up

  • Track leads from outreach and social engagement; follow up consistently so leads don't go cold.

  • Keep lead trackers/CRM updated and flag upcoming leads needing attention.

Website Edits & Optimization

  • Make basic website content updates and support SEO/conversion improvements (titles, meta, CTAs).

Content & Community

  • Create/edit graphics and video using Canva, CapCut, and AI tools.

  • Schedule posts (Buffer, Hootsuite, etc.) and engage with the community across platforms.

Reporting

  • Track engagement metrics and suggest improvements.

Support the Marketing Team Lead

  • Assist with day-to-day digital marketing activities and execution, keeping work aligned with overall business goals.

  • Coordinate with vendors on printed marketing materials (ordering, proofing, timelines).

  • 4-6 years in digital marketing, research, or community management.

  • Fluent in English (written and verbal).

  • Comfortable with LinkedIn outreach, research, and basic website edits/SEO.

  • Familiar with Canva, CapCut, and social platforms (Facebook, Instagram, LinkedIn, TikTok, X).

  • Strong social listening and communication skills; able to multitask across channels.

  • Strategic thinker who can spot opportunities from research and data, paired with a creative eye for content and messaging.

Preferred

  • Experience with AI content tools.

  • Experience with lead follow-up/CRM.

Compensation

$9 hourly USD

At Lima Charlie Inc., we are committed to making a meaningful impact by providing high-quality solutions during times of crisis. We specialize in managing natural disaster response and state-of-emergency contracts. We are looking for a driven, results-oriented individual to join our team and help us grow our business.

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