Position Overview

The Listing and Marketing Experience Manager is responsible for delivering an exceptional seller experience while driving every listing from signed agreement to ratified contract. This position owns the listing process, seller communication, marketing execution, and ongoing listing performance. The goal is to ensure every seller feels informed, supported, and confident while their home is being marketed for sale.

This is not simply an administrative role. The Listing and Marketing Experience Manager is expected to anticipate challenges, proactively solve problems, hold the process accountable, and work closely with agents to help get homes SOLD.

**Other tasks as needed (we are a small business). The EmpowerHome Team culture is no

one says "that's not my job!"

Key Responsibilities

Own the Listing Process

• Take ownership of every listing from signed listing agreement through ratified contract.

• Fully review listing agreements for accuracy, completeness, signatures, required

• disclosures, commission terms, and supporting documentation.

• Identify and address missing or incorrect information, including minimum commission

• requirements and ensuring only one VIP page is included.

• Coordinate all listing preparation activities and proactively move sellers toward getting

• their homes on the market.

• Maintain accurate listing records, timelines, and next steps in the CRM.

• Ensure all processes in the Listing Manager Manual, scripts, and Client Care Manual are

• followed.

Deliver a 5-Star Seller Experience

• Personally call signed clients weekly while preparing their homes for market.

• Personally call active listing clients biweekly to provide updates, answer questions, and

• explain next steps.

• Return all client communications within 4 business hours.

• Take ownership of seller questions, concerns, and communication throughout the listing

• process.

• Document meaningful seller conversations, personal circumstances, and opportunities to

• provide additional care and support.

• Anticipate concerns and proactively address them before they become problems.

• Exercise sound judgment and make case-by-case client service decisions within

• approved company guidelines.

Own Listing Marketing Execution

• Take full responsibility for ensuring all listing marketing is accurate, professional,

• completed on time, and executed according to EmpowerHome standards.

• Coordinate staging appointments, communicate vendor recommendations and required

• disclaimers, and follow up to ensure staging is completed.

• Schedule and coordinate professional photography.

• Ensure signage and lockbox installation follows company procedures.

• Coordinate printed brochures for luxury listings according to approved budgets and

• marketing guidelines.

• Verify MLS information, property descriptions, photographs, and marketing materials for

• accuracy.

• Confirm all required marketing activities are completed and understand the status and

• results of each listing's marketing.

Proactively Drive Listing Performance

• Monitor active listings, showing activity, buyer feedback, and days on market.

• Ensure showing feedback is collected, including personally contacting showing agents

• when necessary.

• Communicate showing feedback and market activity to sellers.

• Prepare sellers for potential pricing conversations by providing factual showing feedback

• and market information.

• Proactively alert listing agents when a property is not generating sufficient activity.

• Follow up with agents and sellers on agreed-upon strategies, improvements, and action

• items.

• Maintain urgency and accountability around moving listings toward a ratified contract.

Manage Documentation and Listing Changes

• Facilitate listing amendments, including price adjustments, extensions, and other

• approved changes.

• Prepare and send amendments for electronic signature.

• Confirm all executed amendments are properly documented and reflected in the MLS

• and CRM.

• Ask the listing agent whether HOA/condo documents should be ordered at the time of

• listing and coordinate ordering when directed.

• Ensure all listing documentation meets company requirements.

Partner with Agents and Leadership

• Keep agents informed of listing progress, seller concerns, marketing status, and

• outstanding action items.

• Help agents problem-solve challenges that may prevent a listing from progressing.

• Proactively escalate unresolved or significant issues to leadership.

• Collaborate with field services, marketing, transaction coordinators, and other support

• teams.

• Complete cross-training in the Closing Success Manager role and maintain the

• knowledge and skills necessary to provide coverage when the Closing Success Manager

• is out of the office or unavailable. During coverage, ensure critical transaction deadlines,

• client communication, and contract-to-closing activities continue without interruption.

• Maintain certification in EmpowerHome's Mission Protection program.

Lead and Oversee VA Support

• Delegate approved administrative and coordination tasks to assigned virtual assistants.

• Provide clear instructions, priorities, and deadlines.

• Review VA work for accuracy, completeness, and timeliness.

• Ensure delegated tasks are completed without compromising seller service or listing

• quality.

• Retain ownership and accountability for the overall listing experience and results.

Agent Responsibilities

• The listing agent remains responsible for:

• Turning in the signed listing agreement and any property information not already

• included.

• Leading pricing strategy and obtaining seller approval for price adjustments.

• Handling commission objections and commission negotiations.

• Advising sellers on offers, negotiations, and material real estate decisions.

• Partnering with the Listing and Marketing Experience Manager to resolve seller concerns

• and improve listing performance.

Qualifications and Core Competencies

• Prior real estate experience required; listing management experience preferred.

• Strong understanding of MLS systems, listing documentation, and the home-selling

• process.

• Excellent written and verbal communication skills.

• Strong organizational skills and ability to manage multiple listings and deadlines.

• Proactive problem-solving and sound judgment.

• High attention to detail and commitment to accuracy.

• Ability to build strong relationships with sellers and agents.

• Comfortable working in a fast-paced, results-driven environment.

• Proficiency with CRM systems and digital transaction tools.

• Strong ownership mentality, sense of urgency, and commitment to exceptional client

• service.

Our Culture

EmpowerHome is a family-owned and operated company with a mission to serve more families and make a meaningful difference in the communities where we live and work.

How Success Is Measured

• Percentage of ratified contracts successfully closed.

• Completion of required weekly client, lender, and cooperating agent calls.

• Client communication returned within 4 business hours.

• Accuracy and completeness of transaction files and CRM documentation.

• Timely management of earnest money deposits and contractual contingencies.

• Same-business-day HOA/condo document ordering when required and feasible.

• Closings scheduled approximately two weeks in advance when feasible.

• Accuracy of settlement statement and commission review.

• High client satisfaction and minimal preventable closing delays.

• Strong agent communication and proactive problem resolution.