Consiglieri is seeking a strategic, collaborative, and results-oriented Integrated Marketing & Paid Media Marketing Manager to help shape and grow a leading consumer brand. This role sits at the center of brand strategy, campaign development, and cross-functional execution, ensuring quality across every consumer touchpoint in partner activations and managing the full lifecycle of paid media trafficking and reporting.

You are detail-oriented and comfortable developing brand plans, guiding campaign development, and aligning stakeholders around a common vision. You understand how to translate consumer insights into meaningful marketing initiatives and bring them to life.

The ideal candidate combines strong business acumen with a passion for storytelling and consumer behavior. You thrive in fast-paced environments, navigate ambiguity with confidence, and bring a proactive, solutions-oriented approach to driving brand growth.

This role is 100% remote but will require you to work West Coast (PT) hours.

• Media Trafficking & Execution: Lead paid media trafficking and execution across social, YouTube, podcast, and TV/CTV campaigns, managing agencies, budgets, and cross-functional delivery to optimize performance.
• Integrated Marketing: Own integrated marketing strategy and campaign execution for key product and brand initiatives, including creator and influencer activations, optimizing performance through data-driven insights and experimentation.
• Brand Stewardship: Serve as a champion of the brand by maintaining consistency in messaging, visual identity, and consumer experience. Ensure marketing initiatives align with established brand standards and guidelines.
• Performance Monitoring & Optimization: Leverage consumer research, market trends, and campaign performance data to inform decision-making and identify growth opportunities. Apply insights and learnings to improve marketing effectiveness.
• Cross-Functional Collaboration: Collaborate closely and maintain communication with internal stakeholders and external partners to align priorities, drive execution, achieve business goals, and ensure campaigns move efficiently from planning through execution.

• Experience: 6-9 years of in-house brand marketing experience (technology, retail or consumer goods preferred), with a proven track record of developing and executing integrated, large-scale marketing campaigns.
• Platform Expertise: Hands-on experience managing campaigns across major media platforms, including Meta, TikTok, YouTube, and CTV, with familiarity in Brand Lift Studies and campaign measurement frameworks.
• Media trafficking: Proven experience in paid media trafficking and execution across multi-channel digital and traditional media environments (social, YouTube, podcast, TV/CTV), including campaign setup, QA, and optimization.
• Strategic Thinking: Strong understanding of brand strategy, positioning, consumer behavior, and marketing fundamentals, with the ability to translate insights into actionable plans.
• Project & Campaign Management: Exceptional organizational skills with a proven ability to manage complex projects, multiple stakeholders, creative assets, and competing deadlines in a fast-paced environment.
• Communication & Influence: Excellent written, verbal, and presentation skills with the ability to influence senior stakeholders, translate complex media strategies and performance insights, and communicate effectively across all levels of an organization.
• Agency & Partner Management: Proven ability to build and manage relationships with external creative agencies to achieve unified goals.

Who We Are

Consiglieri is a collection of former marketing executives from successful brands & agencies who give honest, actionable counsel for leaders who want to modernize their marketing operations and deliver more impactful work.

We operate as an extension of leadership teams, connecting marketing and media experts with today’s top creative talent. We collaborate with the decision-makers and cross-functional working teams to modernize marketing operations, build social marketing infrastructure, drive efficiency of content creation, and optimize their partnerships and outputs.

We are the trusted advisors for today's (and tomorrow’s) top companies. We are Consiglieri.

What Makes Us Different?

We are a West Coast firm, but we encourage you to work from wherever you want.

We make hiring decisions based solely on qualifications, merit, and business needs. We are proud to be an equal opportunity employer that is committed to diversity in the workplace.