The Appointment Setter/ Follow Up Specialist is responsible for being the first point of contact for homeowners who have expressed interest in selling their property.

This is not a cold-calling role. You will work primarily with warm inbound leads generated through our marketing efforts.

Your primary responsibility is to quickly connect with new leads, build rapport, understand the homeowner's situation and motivation, qualify the opportunity, and schedule high-quality appointments for our Acquisition Specialists.

Not every homeowner is ready to sell immediately. A major part of this position is maintaining consistent, professional follow-up with active and older leads until the timing is right.

This is an entry point into our sales organization with a clear path to becoming an Acquisition Specialist/Closer and earning six figures. We are looking for individuals who want to master our sales process, consistently exceed expectations, and earn additional responsibility based on performance.

Inbound Lead Management

• Respond quickly to new inbound homeowner leads.

• Speak with homeowners who have already expressed interest in selling their property.

• Establish trust and rapport during the initial conversation.

• Ask effective questions to understand the homeowner's situation, motivation, timeline, property condition, and goals.

• Qualify opportunities according to company guidelines.

• Identify high-priority opportunities requiring immediate attention.

Appointment Setting

• Schedule qualified appointments for Acquisition Specialists.

• Clearly communicate the purpose and expectations of each appointment to the homeowner.

• Ensure appointments meet company qualification standards.

• Confirm appointments and minimize cancellations and no-shows.

• Provide Acquisition Specialists with accurate notes and relevant information before each appointment.

Lead Follow-Up & Nurturing

• Consistently follow up with homeowners who are interested but not yet ready to move forward.

• Maintain organized follow-up schedules for every active opportunity.

• Reactivate older leads and identify homeowners whose circumstances or timelines have changed.

• Communicate through phone, text, and email according to company processes.

• Maintain persistence without sacrificing professionalism or the homeowner experience.

• Ensure qualified opportunities do not fall through the cracks.

CRM & Pipeline Management

• Document all conversations accurately in the CRM.

• Maintain complete and detailed seller notes.

• Update lead status, motivation, timeline, follow-up dates, and other required information.

• Complete assigned tasks and follow-ups on time.

• Maintain a clean and organized pipeline.

• Follow company processes for lead disposition and handoff.

Performance & Accountability

• Meet or exceed established daily, weekly, and monthly KPIs.

• Maintain required call, contact, follow-up, appointment, and conversion activity.

• Attend required sales meetings, training sessions, and coaching.

• Review calls and implement coaching feedback.

• Follow company scripts, frameworks, systems, and processes.

• Work closely with Acquisition Specialists and Sales Leadership to improve conversion rates.

• Take ownership of individual performance and results.

Required

• Exceptional verbal communication skills.

• Clear, confident, friendly, and professional phone presence.

• Strong ability to build rapport quickly.

• Excellent listening and questioning skills.

• Comfortable spending a significant portion of the workday communicating with homeowners by phone.

• Highly organized with strong attention to detail.

• Excellent follow-up habits.

• Persistent and comfortable hearing "not yet" or "no."

• Ability to work independently in a remote environment.

• Comfortable being measured against performance-based KPIs.

• Coachable and willing to follow established sales processes.

• Reliable high-speed internet connection.

• Quiet and professional home-office environment.

• Computer capable of reliably operating company CRM and communication software.

Preferred Experience

Previous experience in one or more of the following is preferred but not required:

• Inside Sales

• SDR / BDR

• Appointment Setting

• Phone Sales

• Real Estate

• Mortgage

• Insurance

• Home Services

• Call Center

• Customer Success

• Hospitality

• Retail Sales or Leadership

Characteristics We're Looking For

Competitive — You want to win and enjoy having measurable goals.

Coachable — You can receive direct feedback, implement it, and improve quickly.

Persistent — You don't give up on an opportunity simply because someone isn't ready today.

Personable — You genuinely enjoy talking with people and can connect with different personalities.

Curious — You ask good questions instead of simply reading from a script.

Organized — You can manage a large number of conversations and follow-ups without letting opportunities disappear.

Resilient — Rejection doesn't negatively affect your attitude or your next conversation.

Accountable — You take ownership of your numbers rather than making excuses for them.

Growth-Oriented — You want this position to be the beginning of a sales career, not simply another remote job.

Career Path

This position is designed to develop future closers and sales leaders.

Lead Conversion Specialist → Acquisition Specialist / Closer → Senior Acquisition Specialist → Sales Leadership

Advancement is based on performance, mastery of the sales process, consistency, coachability, and demonstrated ability—not tenure.

Top-performing Lead Conversion Specialists will have the opportunity to advance into six-figure Closing positions within the company.

Fair & Simple Home Offer is a fast-growing nationwide real estate investment company.

Our mission is simple:

Help homeowners solve difficult real estate situations while building one of the best sales organizations in the country.

We hire slowly because we invest heavily in every person who joins our team.