Join Principal as a Financial Advisor and empower clients to achieve their financial goals with your strategic insight and drive. You'll be part of a nationwide network of financial professionals who enjoy autonomy and the freedom to grow your practice on your terms. At Principal, we support small and mid-sized businesses with solutions in retirement, benefits, and business protection, alongside investments and asset management. With us, you'll find a collaborative culture that values innovation and offers clear pathways for career advancement.

As a Financial Advisor, you'll dive into risk management, estate planning, and investment strategy, refining your skills in a supportive environment. You'll provide clients with personalized planning services, helping them navigate complex financial landscapes. Principal offers competitive compensation, a model that resembles independent payouts, and a variety of benefits and teaming options, ensuring your unique needs are met. If you're committed to delivering outstanding client service and eager to grow with us, we encourage you to apply today and take the next step in your career journey.

Client Acquisition & Prospecting

• Proactively identify and engage prospective clients through outbound calling, networking, referrals, community involvement, and digital outreach.
• Build and manage a consistent prospecting pipeline to support long‑term practice growth.
• Conduct introductory meetings to understand client goals, gather initial information, and position the value of Principal’s solutions.

Relationship Building

• Develop and maintain strong relationships with new and existing clients through regular communication, follow‑up, and high‑touch service.
• Establish trust by actively listening, asking meaningful questions, and demonstrating a genuine interest in helping clients reach their financial goals.
• Support senior advisors, when appropriate, in nurturing complex or high‑value relationships as needed.

Business Development Activities

• Participate in networking groups, professional associations, and community events to enhance visibility and generate new connections.
• Utilize social media and digital tools to expand reach, promote services, and attract prospects.
• Collaborate with internal teams to create targeted outreach campaigns and follow‑up strategies.

Client Experience Support

• Prepare for client meetings by gathering background information, organizing materials, and ensuring accurate documentation.
• Assist in onboarding new clients by coordinating paperwork, managing scheduling, and ensuring a smooth transition into the practice.
• Maintain detailed and accurate records of prospect and client interactions in the CRM system.

Practice Growth & Learning

• Engage in ongoing training related to prospecting techniques, communication skills, and relationship‑building best practices.
• Stay informed about Principal’s product offerings and planning resources (no prior investment expertise required).
• Work closely with senior advisors to refine scripts, messaging, and engagement strategies.

• Requires a bachelor’s degree.
• Working knowledge of the financial industry, personal financial advisors, or financial planner roles is helpful.
• Ability to obtain FINRA SIE, Series 7 & 66, & state life/health insurance licenses within 120 days of offer.
• Basic knowledge of computer programs, including Microsoft Office, financial planning software, Microsoft Suite, CRM systems, and related programs, is preferred.
• Interpersonal skills complemented by a strong desire to build strong client relationships with existing and prospective customers.
• We will sponsor candidates for FINRA Series 7/66 required registrations.

You’ll join a nationwide network of affiliated financial professionals partnering with Principal, with the autonomy to grow your practice your way. Principal is a recognized leader in solutions for small and mid-sized businesses, offering expertise in retirement, employee benefits, business protection, and asset management.

We understand every practice is unique. That’s why we offer flexible affiliation options, along with a variety of team structures and benefit choices—all backed by robust resources, technology, and support. Our model delivers the backing of an established firm with a payout structure that reflects an independent approach.

And just as we help businesses provide meaningful benefits, we do the same for you—offering more than traditional compensation, with support designed to help you grow and succeed long term.