
Director Of Growth
Totally About Houses • Louisville, KY, US
Posted 13 hours ago
Description
Become the reason great agents choose us - and never want to leave. Totally About Houses is on a mission to become the #1 brokerage in Kentucky, and we do it a different way. We call it the third way: not a franchise that swallows the agent, not a boutique where the broker overshadows. Your name on the sign, not ours - we build the agent's brand, business, and wealth.
We're looking for an extroverted, goal-driven marketing and recruiting leader to own that promise. As our Director of Growth, you'll lead our marketing team, build the TAH brand across every channel, and be accountable for one clear outcome: top-producing agents reach out to us unprompted, and the agents we already have stay proud to fly the TAH flag. You'll own agent-attraction campaigns, our recruiting-brand strategy, agent-retention marketing, and the marketing budget - and you'll hand qualified agent leads to our recruiting team to close.
If you're a self-motivated leader who loves picking up the phone, building relationships, managing a team, and hitting goals, we want to meet you. A real estate license is not required - marketing and recruiting experience is. Apply today if this describes you!
Responsibilities
Own and lead TAH's agent-attraction strategy - campaigns, brand, and paid recruiting ads that generate a steady flow of inbound agent interest
Lead and manage the marketing team (brand/content, agent services, listing marketing, and events)
Build and run agent-retention marketing - spotlights, internal communications, and events that keep agents engaged and proud to be at TAH
Hand qualified agent leads to the recruiting team and track results; own the marketing budget and report performance to leadership monthly
Qualifications
3+ years of marketing experience plus 2+ years of recruiting, talent-attraction, or people-development experience
Proven ability to lead, manage, and motivate a team toward clear goals
Outgoing, self-motivated, and comfortable picking up the phone to build relationships
Bachelor's degree in marketing, communications, or business preferred; a real estate license is NOT required
- Strong understanding of marketing strategies and best practices
- Excellent written and verbal communication skills
- Proficiency in basic computer skills and software, including Microsoft Word and Excel
Compensation
$75,000 - $90,000/year
About Totally About Houses
Totally About Houses is your go-to real estate brokerage dedicated to making the buying and selling process seamless and enjoyable. Our experienced agents prioritize your needs, guiding you through every step with transparency and expertise.
We believe every home has a story, and our mission is to help you find or sell yours in a way that reflects your unique vision. Whether you're a first-time buyer, a seller, or an investor, we offer personalized service tailored to your specific goals.
Leveraging cutting-edge technology and comprehensive marketing strategies, we ensure that your property stands out. Our commitment to community involvement further enriches our service, making us not just a brokerage but a trusted partner in your real estate journey.
Discover how Totally About Houses can turn your real estate dreams into reality.
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