Are you looking to make a real difference in the lives of families? How would you like to help provide peace of mind to people through your area of expertise?

At Nelson Elder Care Law, we are seeking a talented Marketing Specialist-Content Creator to help create and implement our social media strategy, expand our reach, and engage our audience through compelling digital content.

As a Content Creator at Nelson Elder Care Law, you will not only create and maintain digital and social content, but you will also be responsible for generating leads through innovative video content. You will create and manage our library of digital assets, track and report analytics for video and social media content, and maintain other creative content.

This role also encompasses a broad range of design and content responsibilities, including flyer creation, monthly newsletter production, blog writing, and maintaining current headshots for all team members.

This role is perfect for a creative and strategic individual who thrives in a dynamic, client-focused environment.

Please note: This is an on-site role and does require travel to the Marietta and Woodstock offices

What will you do?

• Create and implement a social media strategy in order to build and create a community.
• Collaborate with the Marketing Team and execute and support the Firm’s marketing plans.
• Provide regular marketing information updates to maintain strong awareness of key client-related subjects via the firm's newsletter and other email marketing pieces.
• Develop and produce engaging video content that aligns with our brand and audience interests.
• Create, manage, and expand our digital asset library, ensuring all content is organized and easily accessible.
• Analyze performance data for video and social media content, providing actionable insights and recommendations for improvement.
• Maintain and update website content to ensure accuracy and relevance.
• Collaborate with marketing and legal teams to create content that supports lead generation and client engagement initiatives.
• Assist the Director with keeping client-related sections of the Firm's website and social media up-to-date and fresh.
• Create digital marketing materials for targeted audiences and practice areas.
• Design and produce flyers and other print and digital marketing materials for the Firm on an as-needed basis.
• Write, design, and distribute the Firm’s monthly newsletter to clients and contacts.
• Research, write, and publish blog content that educates and engages our target audience on elder care and estate planning topics.
• Coordinate, schedule, and maintain current professional headshots for all team members, ensuring photos are updated as needed.
• Provide weekly reports for analytics for social media, YouTube, and email marketing efforts.
• Other tasks as assigned.

What will you bring:

• Educational background in digital marketing.
• Experience with CRM systems, graphic design software, social media, WordPress, YouTube, etc.
• Proven experience in content creation, with a portfolio showcasing video and graphic design projects.
• Expertise in video editing software such as Adobe Premiere Pro and Final Cut Pro, as well as graphic design tools such as Adobe InDesign, Illustrator, Photoshop, or Canva.
• Strong understanding of content performance metrics and SEO best practices.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills.

Why you should work here:

• Make a meaningful impact- The work we do here actually matters!
• Grow your career- Whether you are just getting started or bringing years of experience, you'll have opportunities to grow and pathways to expand your expertise.
• Be a part of a dynamic culture- Join a team that genuinely cares about not only their clients, but each other! We work hard, support each other, and celebrate successes along the way.

Benefits and Perks:

• Medical, Dental & Vision (Company pays 50% of premiums)
• Company-paid basic life and disability
• 401(k) with company match
• Free Estate Planning
• PTO and holidays
• Paid trip after 5 years! Recognition, events, celebrations, and more
• Professional growth opportunities and career path

Nelson Elder Care Law was founded in 2014 to provide residents of GA with dependable counsel in all matters of Elder Law. We work with clients and families by offering legal and financial services, protecting them from the curveballs of life.